Located in Denver, Colorado, SloHi Bike Co. has been in business for about three years now. This Mile-High City shop is the kind that believes every bike is as individual as its owner—why not get something that fits you perfectly.
Adam Williams, one of the owners of SloHi, has worked in the cycling industry for about 20 years—working as sales rep and sales director at a few different bike brands. After doing that for a while, he decided his heart was in the shop itself—and back to the shop he went.
Adam tells us, “It is an interesting time to go back into the independent bicycle retailer business. The retail channels are very open and competitive right now.”
He cites the local cycling community as the main reason for re-entering the retail space. “Everyone at his shop simply loves helping all types of cyclists,” he says. “Hell, we even have a kick bike in the shop right now.”
Adam also sees the benefit of having the neighborhood grow around the shop. “We’ve had the privilege to meet people through the coffee shop, see them start families and help them replace their cars with cargo bikes. Being a part of that is so rewarding.”
SloHi itself is a very small shop. Adam Quinney (Q) and the rest of the part time staff are very involved. Q is an active road racer and commuter—the kind of avid commuter that does not own a car and also looks great in a race kit. He prefers the exfoliating benefits of pavement over dirt. Adam Williams (Adam), who loves mountain biking in addition to his commute, has always been very involved in advocacy, having served on COMBA for five years in the past. In regards to advocacy, Adam tells us “I view it as a necessity to continue our sport and our way of life.”
As for community events, SloHi is very involved in the Bailey 100 mountain bike race. It is a huge fundraiser for the Colorado Mountain Bike Association (COMBA) and Take a Kid Mountain Biking. Last year they helped to run the aid stations and plan to double down their efforts going forward. COMBA is the local IMBA chapter that makes huge efforts to build trails and keep trails open in the area so it is a great fit the event to support that organization each year.
SloHi is continually working to stay active within the local community. They donate a bike to the Tennyson Center for Abused Youth every quarter and they also support the Colorado State University Cycling Team with a raffle every year—Adam is an alumnus there, he sees it as a great way to give back without having to buy a new wing for the Psychology department.
As well, Denver in itself is making huge strides in bicycle infrastructure. The mayor recently allocated $100 million to make Colorado a better cycling state—it seems that everything is up for grabs at the moment. COMBA has been steadily working to make Buffalo Creek a world class trail system and is already an IMBA Epic. They are also working to build more bike parks after the successful Golden Bike Park in Golden, Colorado.
Locally, SloHi has been working with the planning department on making their own street a bike lane. The plan is for 29th Avenue to get a “green” cycling lane that will run all the way into the heart of the city next month. For SloHi, the staff, and the cycling community of Denver—things are definitely looking good.